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ALEX POTRIVAEV

Product Designer at Intercom

Designing Design Processes

As product people we end up tackling dozens of projects: from tiny Github issues to cross-functional new products. Yet picking the right design process when starting a project can be challenging. 

When do you require solid research to start and when the product thinking is enough? When do you start with first principles and when do you rely on industry patterns? When do you rely purely on design intuition and when do you validate your solution? Based on the lessons learned while building Intercom, Alex will talk through designing a decision making framework for picking the right design process.

Alex Potrivaev

Product designer and entrepreneur. Currently designing Intercom and building Teambit.

You can read more about Alex from his homepage and follow him on Twitter.