Director of Research at MailChimp
The Audience of Research
As UX professionals, we spend countless hours listening to and observing our users. We work hard to understand what they need (and want!) from our companies and products. But what happens after we collect and analyze those research findings? Do we communicate those insights throughout our organizations in a way that's usable and actionable? In this session, Laurissa Wolfram-Hvass draws from her experience as Director of Research at MailChimp to describe ways we can share research more effectively.
Laurissa Wolfram-Hvass is the Director of Research at MailChimp. Her team uses qualitative, quantitative, and mixed methods research to understand MailChimp’s customers, products, and competition—all of which play a vital role in prioritizing product decisions, guiding feature development, and designing the customer experience. Laurissa earned her PhD in English Rhetoric and Composition from Georgia State University, where her work focused on how user experience research is used to inform and influence product decisions. She lives in Atlanta with her husband and in her free time enjoys wandering around farmers markets and refurbishing old furniture.
You can read more about Laurissa from her LinkedIn page.