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TASH WILLCOCKS

Head of Education at Hyper Island

Ethics in Design

After a night of scrolling with a hooked hand and eyes fixed on the screen like a tiny tech addicted rat I decided enough was enough. 
Although I love my phone.... sometimes more than my boyfriend, I realised we had an unhealthy connection, through 5 years of personal experimentation I have played and researched into habits.The Hyper Island Masters aims to embed Ethics in every step they take working within the digital field - I will talk through my thought, findings and adventures in these two areas.... and ask is it time as designers to always ask the Toyota questions.... WHY?

Tash Willcocks

Tash has 20 years of experience shaping future changemakers in the creative industry. She was previously programme leader of the BA and MA Graphic Design course at Salford University, and now facilitates the learning of worldwide postgraduate students that join the MA Digital Management and MA Digital Experience Design programmes at Hyper Island, where she is Head of Education.

Parallel to disrupting design education, she has acted as an album creative for the band Elbow (Island & V2), carried out Skateboard design collaborations with Linder Sterling and designed a phone for Meitu a Chinese technology company. Her popular daily typographic project, 'Mundaneaday' is now it its fifth year, and its demand has expanded her portfolio to include the commission of large scale hand-lettered murals in studios around UK. She recently built up MapMyMCR, a growing map of illustrated buildings and their narratives which is being developed to incorporate additional cities.

Alongside this she has a growing interest built through her learnings with the students at Hyper Island around habits, innovation and how your brain can be a help or a hinderance.
She has spoken about this at recent events such as TedX MCR, Creative Mornings Gothenburg, Innovation hub Enterprise City & the Oktoberfest Digital Festival.

Collaborations are a core feature in her working, and being part of Generic Greeting, Manchester Business Network and BLAB helps enable this to grow.

You can follow Tash on Twitter.