On Thursday, 23 amazing keynote speakers took the stage on 16 different occasions, covering a wide range of important topics, resulting in 10 hours of inspirational insights being shared with the audience.
The day began with an opening show. Then Siret Tuula from TEHIK and Elisabeth Raidma from Bitweb took the Round Stage. They discussed the creation of TEDI, a reusable design system for healthcare, social, and labor e-services, and its future steps. Meanwhile, the Square Stage was kicked off by Slava Shestopalov from Wolters Kluwer Enablon, who offered his insights on providing value as a design leader without hands-on involvement.
As with every proper conference, Refresh 2024 also had a demo area, where visitors got a chance to meet with representatives from the following organizations: the Estonian Academy of Arts, kood/Jõhvi, and the Tartu Vocational College, who all introduced their product and design related education opportunities.
The first day on the Round Stage ended with a discussion moderated by Anastasiia Schevchenko (Ragn-Sells), where three legendary people, Triin Kask from Soulie, Rain Rannu from Tallifornia, and Kristjan Järvi from Sunbeam Productions, gave us a glimpse into their thought process. They dove into what a creative process looks like for software, film & music products and discussed who a producer is, how they know when a “piece is ready for release” and what parallels can be drawn between these very different industries.
The Square Stage was signed off by Mark Coleran from Volvo who talked about fantasy interfaces and how in thrillers and sci-fi films, ranging from realistic to stylized futuristic depictions, they often inspire tech and product design. However, we sometimes misinterpret their lessons. By understanding their true intentions and purpose, we can create unique and progressive interfaces today.👾 Design & Innovation:
👾 Consumer Insights & B2B2C:
👾 Data & Product Thinking:
👾 Partnerships & Collaboration:
👾 UX & Content:
👾 Navigating Challenges:
"I must say, it was a very focused and well managed event! Well done whole team who all involved."
Friday was the day of seminars, during which ten speakers shared 21 hours of knowledge in 7 different workshops with the seminar-goers, covering a wide range of topics.
From mastering AI features to captivating workshops for product success, participants delved into strategies for impactful user experiences. The “Lightning Decision Jam” workshop sharpened decision-making skills, while “Thinking Like a Designer” fostered creative problem-solving.
The impact of buzzwords on design responsibilities and the art of crafting compelling product narratives were explored. In a whirlwind of insights, Friday's seminars left attendees empowered and eager for more.
Sketch's author: Janika Mandel (@sketchnotesofjanika on Instagram)
To conclude, we'd love to give a huge shoutout to our partners and sponsors; without you, it would've been impossible to inspire people in the product and design community!
So please, a round of very loud virtual applause to our partners - Microsoft, Miltton, and Bitweb.
Also, thank you to our sponsors from Valge Klaar, Vinkymon, Others, Red Bull, A. Le Coq, Tere, and MÖM Organic Honey. And, of course, the community support from Startup Estonia, VOCO, kood/Jõhvi, and SPARKUP Tartu Science Park.
Your support fuels our passion, and we can't wait to share what's next! Meanwhile, follow our social media channels on LinkedIn, Facebook, Instagram, and X to stay connected with us, keep yourself in the loop about future events, and catch our event recap video, which we will share soon!